Crowdfunding Launch Bundle
The Pledgewire Launch Bundle brings your pre-launch, launch-day and final-48-hours newsletter promotion into one planned booking. Each milestone gets its own message, design, campaign link and report — so your promotion follows the decisions backers make along the way.
Launch Core from $1,200 · For reward-based campaigns with a planned launch and closing date
01 / The Service
Launch Core includes three dedicated newsletter campaigns: one before launch, one on launch day and one during the final 48 hours. It also includes a planning call, a short readiness review, distinct copy and design for each send, draft approval and performance reporting.
Before launch, the next step is following the project or joining its list. On launch day, readers need to understand the offer and available rewards. Near the deadline, they need a clear reminder of what is ending and when.
We plan those messages together, then update each edition with your current campaign details. A product demonstration can lead the first story, launch rewards the second, and a genuine closing deadline anchors the final reminder. You approve each edition before it goes out.
02 / Your Three-Send Calendar
Three sends create three opportunities to engage — each with its own goal and call to action.
Usually planned 5–7 days before launch. Introduce the project and direct interested readers to your public pre-launch or signup page.
→ Follow the project
Introduce the live campaign, explain the strongest benefits and show the rewards available at the time of sending.
→ Choose a reward
Return with the actual closing time, the current offer and a clear route to back the campaign before it ends.
→ Back before it closes
03 / Packages & Pricing
One campaign at a time. Add other Pledgewire services to the same project request.
The Three-Milestone Bundle
Plan your newsletter promotion from first interest to the closing deadline.
USD / campaign · service fee
Newsletter + Media Together
Add targeted PR distribution and a full Pledgewire feature to your launch calendar.
USD / campaign · service fee
We confirm campaign fit, availability, audience and scope before payment. Optional third-party charges are itemised for approval.
04 / From Brief to Final Send
STEP 01
Share your pre-launch page, planned launch and closing dates, reward outline and shipping countries. We confirm workable send windows.
STEP 02
We map the action for each milestone, check the campaign’s readiness and prepare the first draft from your approved materials.
STEP 03
You review each draft and current reward details before it goes out. Date changes are coordinated before the next edition.
STEP 04
We report recipients, opens, clicks and click-to-open rate, plus campaign referral data where accessible.
We confirm audience and country requirements before booking. Our core markets include the U.S.A., UK, Canada and European countries. If you only ship to certain locations, tell us first so we can assess the relevant segment.
Three sends do not mean three entirely different lists — readers may receive more than one edition. We report each send separately and do not add those deliveries together as unique reach.
This package suits campaigns with enough time to use all three milestones. If your campaign is already live, we can assess a revised sequence and confirm it in writing before booking.
Audience, scheduling and approvals — before you submit your campaign.
Start building interest several weeks before launch so you have followers ready on day one. Our Launch Bundle’s first newsletter is usually sent 5–7 days before launch to push readers to your Kickstarter pre-launch page or signup list. The earlier you book, the easier it is to secure all three send dates.
Early momentum shows new visitors that other people already trust the project, and strong early funding can help a campaign gain visibility on the platform. That is why the Launch Bundle includes a dedicated launch-day send, timed for when your campaign goes live and launch rewards are available.
Many backers decide near the deadline, and a clear reminder of what is ending and when gives interested readers a reason to act. The Launch Bundle’s third send returns to the audience with the actual closing time and current offer.
Book before your pre-launch window, ideally a few weeks before launch, so we can plan all three sends and complete the readiness review. If your launch is sooner, submit anyway with your dates and we will tell you which milestones are still possible.
Choose a single Dedicated Feature or Solo Send if you need one strong push at a specific moment. Choose the Launch Bundle if you want planned promotion across the whole campaign: before launch, on launch day and before it closes, with a planning call and readiness review included.
Yes. The bundle is designed for reward-based crowdfunding with a planned launch and closing date, which includes Indiegogo and Gamefound. Equity raises need a different calendar and approved communications, so we assess those separately.
Our core markets include the U.S.A., UK, Canada and European countries, with subscribers in other regions too. If you only ship to certain countries, tell us before booking so we can target the most relevant segment.
Yes. Launch + Media ($1,800) already includes Targeted Media Distribution PR and a Pledgewire Spotlight article. You can also add guest posts, a more detailed page review or the Global PR + Outreach upgrade on the submit page, and the total adjusts automatically.
Create a Kickstarter pre-launch page, collect emails with a simple landing page, share your progress on social media, and reach people who already back similar projects, for example through crowdfunding newsletters. The Launch Bundle’s pre-launch send is built for this step and directs readers to follow your project before day one.
Launch Core is $1,200 for three milestone newsletter campaigns, planning, a short readiness review and reporting. Launch + Media is $1,800 and also includes Targeted Media Distribution PR and one Pledgewire Spotlight article.
The Launch Bundle reserves and coordinates three separate campaign milestones, with a planning call, readiness review and distinct creative for pre-launch, launch day and the final 48 hours. Standard newsletter packages (Shared, Dedicated and Solo) have their own send arrangements; the bundle is booked around your full launch calendar.
We agree the eligible audience from our 100K+ subscriber base before booking, considering category, country requirements and current list eligibility. The actual recipient count is included in each send report. Subscribers are not guaranteed readers or backers.
Yes. The pre-launch edition can send readers to a public Kickstarter pre-launch page or an approved email-signup page. Its call to action focuses on following or signing up.
Yes. Each milestone edition is sent to you for review, with one consolidated revision round included. We require approval and current campaign details before distribution.
Tell us as soon as possible. We will review the remaining schedule and confirm new dates subject to availability and the agreed booking terms. Changes to work already completed or sends already distributed are assessed separately.
The bundle has several stages, and pre-launch activity does not generate live pledges. Any applicable performance assurance must be agreed in writing for the relevant live-stage newsletter work before payment. PR, articles and follower-building do not carry a guaranteed funding outcome.
Contact us for a tailored assessment. Investment campaigns may need a different milestone calendar, audience and approved communications. The standard package is designed around reward-based crowdfunding.